Shopping patterns

  • The CES Aegis Impact model, has been used  to model  the flow of non-food retail spending from  households to each of  some 2500 non-food shopping locations across Great Britain, of which some 400  account for the bulk of retail spending and retail investment.
  • The forecast stretches 10 years ahead  and projects  population change, spending change, and can reflect the impact of new retail developments.
  • The competition between neighbouring centres is a key feature of the  forecasts and the model can be used to produce alternative scenarios – depending on different development pipeline profiles to show  locations and those most at risk from the impact of new developments.